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Inter Parfums Signs With Lane Bryant

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By: Jamie Matusow

Editor-in-Chief

Inter Parfums, Inc. has announced an exclusive agreement with Lane Bryant to design and manufacture personal care products for the brand, while the women’s plus size fashion retailer will be responsible for marketing, promoting and selling these products. The partners have developed a line of performance-based bath, body and specialty products, which will be sold under Lane Bryant’s Cacique intimate apparel brand. The initial line of products will include a lipgloss collection, and will be launched at 150 Lane Bryant stores and at www.lanebryant.com in late spring, with chain-wide rollout anticipated in early 2012.

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